CAITLIN DOHERTY

TASK

Craft a visual identity and website for multidisciplinary artist, stylist, and set designer Caitlin Doherty. We also built out a rental store for her bespoke canvas backdrops, objects, and risers.

APPROACH

We took cues from her wide-ranging portfolio and created a site that was calm and straightforward, allowing for her vibrant work to remain the centre of attention. Her logo maintains a clear and angular foundation while incorporating a few organic strokes, helping to reinforce the multidisciplinary nature of her work.