BILLY BISHOP AIRPORT X ARTHAUS
BILLY BISHOP AIRPORT X ARTHAUS
TASK
Craft a memorable holiday campaign for Community Coffee - a new product from arts incubator ARTHAUS.
Community Coffee is a collaboration between ARTHAUS + Propeller Coffee + Unison Fund. Sales of this custom blend help to pay for the mental health and wellness programming ARTHAUS offers to musicians and industry professionals.
APPROACH
To create an organic way for travelers to learn about the product, we created #ArtHausCafe - a holiday popup, complete with a curation of live performances by local artists throughout the busy season of holiday travel at the airport.
Partners: City Of Toronto, Billy Bishop Airport, and Ontario Creates
RESULTS
A unique retail experience, introducing a new product while maintaining ARTHAUS’ established branding.
PRODUCT DESIGN
ARTHAUS TOTE BAG
PACKAGE DESIGN
COMMUNITY COFFEE
DIGITAL CAMPAIGN
SOCIAL MEDIA ASSETS FOR “COMMUNITY COFFEE”
DIGITAL CAMPAIGN
VIDEO / DIGITAL STRATEGY / ART DIRECTION
RETAIL ACTIVATION + AIRPORT WIDE CAMPAIGN
CURATED LIVE MUSIC + CUSTOM RETAIL SETUP + MARKETING ACROSS 12 UNIQUE VIDEO SCREENS
BRAND NARRATIVE
BRAND IDENTITY + NARRATIVE DEVELOPMENT FOR “COMMUNITY COFFEE”
Additional Credits
VIDEO ANIMATION : JEREMY WHITE